ET
Reframing The Texture
Background
Facing the homogenization and rapid change of the market, the ceramic tile brand ET needs to upgrade its brand strategy and brand design, so that it can widen the gap with similar brands, strengthen the aesthetics in the field of materials, and communicate with designers and consumers.
Design Concept
Square is not only a flat brick, but also a three-dimensional space and a multi-dimensional world; "reframing" is the core of ET's new brand visual concept, from sample to ceramic tile, from plane to three-dimensional, from space and time; ceramic tile as a medium, remodeling Multi-dimensional senses and reshape texture life.
ET Logo NFT︎︎︎
The new ET brand logo is shaped by the golden ratio to create a changeable space. It uses a minimalist and smooth logo design to convey a sense of professionalism, with both dynamic beauty and strength; it uses different materials and rich colors to convey product development and brand personality, with concise and vivid dynamic brick-shaped graphics, deduce the brand visual system of method-deconstruction-reframing.
